Yep thanks for bringing this up it’s something we are looking at internally as we speak. There are a few considerations to make when picking suitable funds for retail (and in some cases unsophisticated/first time investors).
- Brand name
- Funds offered by the competition
- Active or passive
We have a good relationship with BlackRock and are also very keen on Vanguard LifeStrategy funds, why? Because the tick all of the above boxes.
With version 1 we will offer simple to understand highly diversified funds which, as BlackRock market, could be seen as “entire portfolios in one fund”.
LifeStrategy and Consensus at BR and VGD respectively are the market leaders in this class and BlackRock have also launched their MyMaps range - a new set of funds focused on limiting volatility to help long term investors remain suitably diversified according to their risk profile.
We will be working with highly experienced investment experts and our principal firm to ensure we only expose our customers to appropriate products.
In V2 I think our focus will be offering the best ESG funds in the market.
Keen to know if others in the community have experience investing in funds, if so which ones and through which platform?
Partnerships Manager (Savings and Investment Products)