I think however it works, customers want clear and upfront information on charges they will or might incur. My issue is the website and terms and conditions don’t do this and make things hidden or not transparent.
There seems to be 3 different products being offered.
- Autosave up to £100 a month - £ FREE
- Autosave more than £100 a month - £1 per month
- CHIP X - higher undefined rewards - £3.50 per month
What would be useful if for a tool to tell customers which package would be best for them in terms of returns.
There has to be statistics on what users think of paid apps e.g. Free apps get x downloads but if they add a paid tier to remove adverts x% of customers will buy this. I would be interested to understand if this research has been done as it could help predict what will happen if customers do get charged £1 per month to use larger Autosaves.
Making things too complicated will just scare people away. The beauty of chip was its simplicity. What will customers think? It is going to be interesting to see.