The ironic thing is for years Chip has been saying they are market leading and the banks react too slowly but now the banks have reacted and can react quickly leaving chip behind who can’t keep up with the pace.
As I have said before, the only way to compete against this is to set your own rate using the marketing budget, which was done in the past. The challenge to this is the financial plans from the latest investment round, including breakeven by 2024 would have to be thrown out and redone and breakeven would certainly be pushed back.
Alternatively the plans to expand into Europe could be delayed to focus on the UK market. This would save significant implementation costs that could be redistributed to the marketing budget for interest to UK savers