Hi all, thanks for your feedback! Sorry for the delay I’ve been on holiday for a few days.
I really like the analytics idea, I love data visualisation! It really makes the mad ether of finances so much understandable and manageable. But I know Simon’s original vision was to be more than a simple analytics tool and prioritise automation over reporting. But I think improving the reporting is definitely something that @liamchip is looking at.
And I also hear your points about fixing the existing stuff before doing anything new, and stabilising all the small bugs is definitely a priority for the tech team for the next six months!
Also we love love love FreeTrade @Marsares and more integrations with platforms like FreeTrade is definitely the kind of thing @PaulChip is looking at as part of his partnerships work.
In terms of the “thinking too big too soon” stuff, don’t worry, we’re not going to go and expand and make a load of whacky stuff before nailing the fundamentals!
The project I’m looking at is very much about focusing on a core idea/mission for the product/brand that we’d like to achieve in the long term, and how we’ll communicate that “through the line” (to use a some marketing jargon).
This came from a place where we realised we struggled with the “what do you do” question at parties, as Chip’s AI savings/money management proposition can be a bit complicated to explain. So we wanted to get back to basics.
At the same time we’re also looking at how to find a narrative to reconcile our two types of savers:
- People who struggle to save
- People with savings who want better returns
The original vision for Chip was a clever app to help you save without noticing, that along the way became one of the best instant access savings rates on the market (with the bonus referral scheme). This meant we’ve basically ended up with a brand/mission that doesn’t quite work for our savers that fall into the second category.
And that’s what I’m trying to solve!
I’m starting with taglines and then sticking some messaging underneath it, for example:
Chip. We’re building the best savings account in the world. With…
- Market leading rates
- Clever AI that saves for you
- Smart reporting
So think of what you’d like to see after the “with”